Rick Vosper
All articles by Rick Vosper
September 14, 2020
As dealer and supplier strategies head in opposite directions, the Bike 3.0 model may face its toughest test ever.
Posted in Opinion/Analysis
August 10, 2020
The most important problem facing the specialty retail channel right now is the fundamental question of how much the dealer actually adds to a bicycle sale. And, as usual, no one is asking it.
Posted in Opinion/Analysis
July 13, 2020
Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.
Posted in Opinion/Analysis
May 11, 2020
A deeper dive into the new dealer numbers reveals some interesting truths about brands, dealer populations and the industry's shifting balance of power.
Posted in Opinion/Analysis
April 13, 2020
As we struggle to understand What Happens Next, it's critical that we first understand What's Already Happened.
Posted in Opinion/Analysis
March 16, 2020
Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.
Posted in Opinion/Analysis
February 10, 2020
When bottom-line margins to assemble D2C bikes are often better than traditional brands, what does that imply for the IBD business model?
Posted in Opinion/Analysis
January 20, 2020
The same Last Mile challenges that are putting power into retailers' hands with D2C brands has the potential to the change dealers' relationship with their primary specialty brands, too.
Posted in Opinion/Analysis
December 24, 2019
Here’s an interesting paradox: the more popular consumer-direct bicycle sales become, the more mission-critical Last Mile providers will be to their success. Should we embrace this trend, or resist it?
Posted in Opinion/Analysis
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