Rick Vosper
All articles by Rick Vosper
Can powersports brands successfully invade the IBD e-bike market? Answer: They're trying, but it's complicated.
Too many bikes is nothing new. In fact we’ve been oversupplying ourselves for a decade.
The IBD isn't dead, but it definitely ain't what it used to be. Suppliers, too. In fact, the entire specialty retail channel is adapting to a new way of doing business.
Things are tough for retailers, tough for suppliers, and as usual, sales reps are getting caught in the middle.
Here's what to expect during the long, dark winter ahead.
Slack sales collide with ever-growing inventory to spell a long, hard winter for retailers and suppliers alike. But there is light at the end of the tunnel.
It’s that time of year again. Dealers and suppliers are trying to put together orders for the 2023 season, and discovering there’s nothing to base their sales estimates on. Here’s a sample conversation I’ve heard about from a number of different retail business owners:
We all know 2020–2021 were good years for retailers. The shocking part is just how good.
The bike industry is changing fast. But so is the rate of change itself.
Buckle up, bicycle industry. We're in for a(nother) wild ride.