Industry News

CARLSTADT, N.J. (BRAIN) — Velo Star is moving its operations from New Jersey to Oklahoma City this winter as it pivots to focus on sales and distribution of Italy’s Wilier Triestina bikes. 

Tagged Distributor news

The new event, called the U.S. Bicycle Market Forum, is targeted at international brands either operating or hoping to operate in the U.S. bike and e-bike market.

Tagged Sea Otter Classic / Tradeshows and conferences

WASHINGTON (BRAIN) — President Donald Trump on Friday reversed the step he took on Monday to close the de minimis loophole, which allows packages valued at less than $800 to enter the U.S. duty free.

Tagged Tariffs

LONGMONT, Colo. (BRAIN) — Dirtlabs Suspension service now will offered at REI Co-op bike shops nationally.

STOCKHOLM (BRAIN) — Thule Group net sales for the fourth quarter increased 7.2% year-over-year thanks to revenue from Thule's recent acquisition, Quad Lock.

Tagged Earnings/Financial Reports
Company says tariffs won't materially affect its business.

SAN MATEO, Calif. (BRAIN) — GoPro revenue decreased 32% year-over-year in the fourth quarter and 20% in 2024 with its founder and CEO saying the action camera brand intends to reduce expenses this year.

Tagged Earnings/Financial Reports
The legislation would give the president power to reciprocate the tariffs other nations impose on U.S. goods.

WASHINGTON (BRAIN) — The bike industry is closely watching new legislation introduced in the House, which would give the president a powerful weapon in negotiating trade agreements with every nation on the globe.

Tagged Tariffs
But there are other ways to look at the numbers …
The number of non-electric bikes imported last year climbed back above 10 million.

WASHINGTON (BRAIN) — After steep declines in 2022 and 2023, the number of non-electric bikes imported last year increased 16.7% to 11.1 million units, according to import statistics released Wednesday.

STOCKHOLM (BRAIN) — MIPS reported fourth-quarter net sales increased 58% year-over-year and yearly net sales by 35% as the helmet technology company's bike sub-category showed revenue growth for the fifth consecutive quarter.

Tagged Earnings/Financial Reports

GRIMSBY, United Kingdom (BRAIN) — LeMond Carbon UK is planning a facility here to make carbon fiber wind turbine blades and pressure vessels for hydrogen storage.

Getty image. Don't laugh.

WASHINGTON (BRAIN) — The specialty market has been moving out of China rapidly, but the U.S. still imports lots of e-bikes and juvenile bikes from China, and relies on components for bike assembly in other nations. Canada and Mexico don't export many bike products to the U.S., but new tariffs — and retaliatory tariffs — could be burdensome to some.

Tagged Tariffs
Updated with tariffs on Canada and Mexico paused.

WASHINGTON (BRAIN) — The import threshold exemption cited most often as a loophole for allowing e-bikes and lithium-ion batteries to enter the U.S. marketplace without scrutiny no longer will apply to those products valued at under $800 coming from China beginning Tuesday.

Tagged Tariffs / Electric bike

SAN LUIS OBISPO, Calif. (BRAIN) — Genuine Innovations, which for more than 30 years has been synonymous with CO₂ bike tire inflators, is being discontinued by its parent company.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products reduced its workforce by 2% on Wednesday.

CHICAGO (BRAIN) — Bike Index released its annual 2025 report showing a 15% increase in reported thefts of the 1.3 million bikes it registered, and more than two million are stolen annually in the U.S. with a value of more than a billion dollars.

NEW YORK (BRAIN) — The city's free e-bike and battery trade-in program has started for eligible food delivery workers to exchange uncertified devices to reduce fire hazards.

Tagged Electric bike

SAN CARLOS, Calif. (BRAIN) — The rainbow stripes that have been part of Ritchey's World Champion Series (WCS) logo for more than 30 years will no longer be part of the company's branding.

GREENSBORO, N.C. (BRAIN) — REI Co-op workers here voted to unionize, becoming the 11th store location to join the Retail, Wholesale and Department Store Union (RWDSU).

QO is partnering with Taiwan carbon manufacturer YMA on the new line.
The QO Grava crankset

KORTRIJK, Belgium (BRAIN) — Pablo Carrasco and Ignacio Estelles, the co-founders of the Rotor Bike Components, launched a new component brand called QO at the Velofollies bike show in Belgium last week. 

Justin Gottlieb.

CHICAGO (BRAIN) — Radio Flyer is expanding its independent bike dealer network by hiring Justin Gottlieb as e-bike sales director and adding several sales agencies.

Tagged Electric bike

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