PORTLAND, Ore. (BRAIN) — A2 Bikes founder AJ Alley heard the concerns from triathletes over rising bike prices last weekend at the Ironman 70.3 in Oceanside, California, after tariff increases were announced a few days before.
"I believe consumers value stability and certainty from their bike company, especially during uncertain times," Alley told BRAIN in an email.
A2 Bikes — which offers direct-to-consumer complete triathlon and all-road models assembled in Oregon with carbon fiber frames manufactured in China — announced this week it will not raise prices for the rest of the year. In preparation for the potential of increased tariffs, Alley said he began building up frame inventory in October.
SP triathlon models start at $2,999 with six spec' options, while the Rogue All-Road starts at $2,433 with five spec' options.
"The feedback so far has been overwhelmingly positive — from consumers, followers, and friends in the industry," Alley said. "Many have appreciated our commitment to maintaining prices this season despite external pressures.
"A2 Bikes was founded out of frustration with high pricing in the triathlon bike market. Our mission has always been to provide high-performance bikes at more accessible price points, and this decision reflects that commitment."
Starting in 2016, A2 Bikes has worked with a Chinese manufacturing company the past five years on development and production based on a recommendation from its designer Kevin Quan.
