Announcements
PeopleForBikes' latest Quarterly Risk and Opportunity Forecast for the U.S. bicycle industry, developed in collaboration with S&P Global, features major updates to better reflect the evolving market.
NEW YORK --- ENGWE, a leading brand in the electric bike field, has announced a strategic adjustment to its omnichannel pricing structure, effective May 2025. This change will apply across the entire product line in response to evolving international trade policies.

DAYTON, Ohio – April 17, 2025 – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announces that Michael Gonzalez has joined the team as Category Manager of BMX Product Management.
O'NEAL's new Blade and Trailfinder Evo helmets have been designed to seamlessly integrate Quin's cutting-edge intelligent safety technologies for the very first time

April 15, 2025 – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members.

SAN MATEO, Calif., April 8, 2025 -- Today, GoPro, Inc. (NASDAQ: GPRO) ("GoPro" or "Company") is pleased to announce the appointment of Mick Lopez to GoPro's Board of Directors, effective immediately.

Ottobrunn, 8 April 2025 – Porsche eBike Performance GmbH continues to bolster its leadership team with the appointments of Denise Silva as Director Product Definition and Thorsten Weppert as Director Corporate Quality.
May 20–22, 2025 | Bentonville, AR
LAKEWOOD, Colo.
Gas filled cartridges for tire inflation are common in the Bike industry, in fact, Leland began supplying Genuine Innovations back in the early 1990’s. But things changed and now Leland has taken the reins in the Bike Tire inflation space.
Schools, clubs, organizations can track student completion

Irvine, CA (March 26, 2025) — The National Bicycle Dealers Association (NBDA) proudly celebrates the incredible success of its inaugural Retailer Summit West, held March 25, 2025, in Las Vegas, Nevada.

Mar 31, 2025 — Specialty outdoor retailer REI Co-op today named Kristin Shane its new chief merchandising officer.
The Danish company, CeramicSpeed, won a prestigious Gold award for the ADR (Active Debris Remover) and ALPHA Disc Bearing Protection Technology at the Taipei Cycle Show earlier this week.
DeFeet created the award-winning FLANDRIEN Film as an homage. Now your shop can enter the festival, view the film in your store with customers and share the stoke on Instagram.
New API Launched & Shopify App Now Available for Free, Public Download
DEDHAM, MA – Miso Partners, a marketing agency specializing in the bicycle industry, has unveiled a suite of tailored marketing solutions to help independent bike shops strengthen their digital presence and compete against larger retailers.