Announcements

PeopleForBikes' latest Quarterly Risk and Opportunity Forecast for the U.S. bicycle industry, developed in collaboration with S&P Global, features major updates to better reflect the evolving market.

NEW YORK --- ENGWE, a leading brand in the electric bike field, has announced a strategic adjustment to its omnichannel pricing structure, effective May 2025. This change will apply across the entire product line in response to evolving international trade policies.

Bicycle Industry Veteran and Former BMX Pro Rider Brings Decades of Experience to UW Brands Including Huffy’s Growing BMX Line and Pro Team

DAYTON, Ohio – April 17, 2025 – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announces that Michael Gonzalez has joined the team as Category Manager of BMX Product Management.

O'NEAL's new Blade and Trailfinder Evo helmets have been designed to seamlessly integrate Quin's cutting-edge intelligent safety technologies for the very first time

SORBA members can access discounted bike insurance for a more enjoyable and worry-free experience with their bikes and e-bikes.

April 15, 2025 – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members.

Mick Lopez.

SAN MATEO, Calif., April 8, 2025 -- Today, GoPro, Inc. (NASDAQ: GPRO) ("GoPro" or "Company") is pleased to announce the appointment of Mick Lopez to GoPro's Board of Directors, effective immediately.

Denise Silva.

Ottobrunn, 8 April 2025 – Porsche eBike Performance GmbH continues to bolster its leadership team with the appointments of Denise Silva as Director Product Definition and Thorsten Weppert as Director Corporate Quality.

Tickets are on sale now – Space is limited to 200 attendees!

May 20–22, 2025 | Bentonville, AR
 

 Gas filled cartridges for tire inflation are common in the Bike industry, in fact, Leland began supplying Genuine Innovations back in the early 1990’s. But things changed and now Leland has taken the reins in the Bike Tire inflation space. 

Schools, clubs, organizations can track student completion  

Invites Retailers and Suppliers to join NBDA Retailer Summit Central

Irvine, CA (March 26, 2025) — The National Bicycle Dealers Association (NBDA) proudly celebrates the incredible success of its inaugural Retailer Summit West, held March 25, 2025, in Las Vegas, Nevada.

Mar 31, 2025 — Specialty outdoor retailer REI Co-op today named Kristin Shane its new chief merchandising officer.

The Danish company, CeramicSpeed, won a prestigious Gold award for the ADR (Active Debris Remover) and ALPHA Disc Bearing Protection Technology at the Taipei Cycle Show earlier this week.

DeFeet created the award-winning FLANDRIEN Film as an homage. Now your shop can enter the festival, view the film in your store with customers and share the stoke on Instagram.

New API Launched & Shopify App Now Available for Free, Public Download 

Los Gatos, Calif. – Beeline Connect, the leading provider of innovative software solutions for the bicycle industry, has expanded its Live Data tools for dealer friendly Brands wanting to best align with their websites and dealer networks.

 DEDHAM, MA – Miso Partners, a marketing agency specializing in the bicycle industry, has unveiled a suite of tailored marketing solutions to help independent bike shops strengthen their digital presence and compete against larger retailers.

Seven's manufacturing system has the versatility to build thousands of distinct bike designs starting at $5,995
 

Pleasanton, CA – Jakroo, a leader in custom performance apparel, has launched the EVO Collection, a cutting-edge cycling line produced through its Just-In-Time production model.

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