DAYTON, Ohio – April 17, 2025 – United Wheels (UW), the parent company of Huffy, Niner, Batch and Buzz Bicycles, today announces that Michael Gonzalez has joined the team as Category Manager of BMX Product Management.
As BMX Category Manager, Gonzalez will lead United Wheels' initiatives to drive innovation, enhance BMX product strategy, and advance solutions to meet the needs of riders and retailers across the globe.
A former professional BMX rider and seasoned veteran in the bicycle industry, Gonzalez brings deep expertise in complete bicycle product management, sales strategy and aftermarket product development. Gonzalez' experience includes product leadership roles at Odyssey BMX, Sunday Bikes, Fairdale Bikes, and Full Factory Distribution (Bear Corp.), and SE Bikes (Advanced Sports Inc). His tenure in the industry spans complete bicycle product management, collaboration with worldwide distributors, aligning sales strategies with product launches, and direct involvement in quality control, supplier relations and team management.
"It's an exciting time for BMX and a perfect time to welcome Mike to the United Wheels team," said John Fowler, SVP of Product Development, Engineering, Quality and Design, United Wheels. "His deep-rooted experience in the BMX category, strategic vision and passion for developing the highest-quality products will be instrumental in growing our brands in the BMX market."
"It's an absolute honor to join United Wheels and to have the opportunity to lead product management for its brands including Huffy, a legendary brand in the space," said Gonzalez. "The UW team has a big and exciting vision for the future of BMX and I know we're going to achieve great things together."
About United Wheels Inc.
Our brands include Huffy, Buzz E-Bikes, Niner Bikes, and Batch Bicycles, and our products - known for durability, innovation, comfort, and style - are sold at thousands of retail locations. Collectively, we ship over five million bicycles annually throughout the U.S. and more than fifty countries internationally. Learn more at: https://unitedwheels.com.
