Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

October 8, 2024

ASHEVILLE, N.C. (BRAIN) — Nutrition marketplace company Fuel Goods and apparel manufacturer Pressio created the 828 Endurance Community relief effort for Western North Carolina outdoor and endurance businesses affected by Tropical Storm Helene.

Posted in Industry News
September 26, 2024

LOUISVILLE, Colo. (BRAIN) — The Pro’s Closet — which started out of its founder’s VW bus, evolved into an eBay store, and became a used bike and component e-commerce giant — will close in October after 18 years.

Posted in Industry News
September 19, 2024
IBD support and Right to Repair policies make fans.

MINNEAPOLIS (BRAIN) — Co-founder Brendan Moore characterizes Wolf Tooth Components as a product-first company. The brand's 2,000 selling SKUs — including about 500 chainring spec' variations alone — and 10 engineers among a staff of 87 full- and part-time employees certainly bear that out.

Posted in Industry News
September 18, 2024
Deaths and injuries from battery fires in the city are down steeply from last year's figures.

While the total number of fires caused by lithium-ion batteries in micromobility devices is roughly unchanged — 141 this year compared with 148 at the same time last year — the number of resulting deaths decreased 92% (from 13 to 1) and injuries 40% (from 92 to 55).

Posted in Industry News
September 13, 2024

 WASHINGTON (BRAIN) — The Biden administration Friday said it will propose new trade rules under executive authority to stop the abuse of the de minimis threshold that can allow imports — including e-bikes and lithium-ion batteries — to circumvent safety standards.

Posted in Industry News
September 3, 2024

SACRAMENTO (BRAIN) — A California bill that will more specifically define what is (and is not) an electric bike is closer to becoming law.

Posted in Industry News
July 3, 2024

WATERLOO, Wis. (BRAIN) — Trek Bicycle will join other brands in offering a direct-to-consumer bike buying option after unveiling its Consumer Choice program that will provide 15% to 20% margins to the consumer's closest Partner Level retailer.

Posted in Industry News
June 21, 2024
Ryan Fishel.

SUPERIOR, Colo. (BRAIN) — With e-bikes touted as a replacement for some car trips by many U.S. retailers, Ryan Fishel said it only makes sense to offer a purchasing option like the auto industry. As CEO of The Sweet Spot Bike Leasing, Fishel is giving them one. In April, The Sweet Spot announced a partnership with its first brand, Stromer, to offer e-bikes with an e-commerce leasing option for purchases between $3,000 and $20,000.

Posted in Industry News
June 6, 2024

WASHINGTON (BRAIN) — Congressional bike advocate Earl Blumenauer's newest bill is aimed at rejuvenating U.S. bike manufacturing.

Posted in Industry News
May 20, 2024

BANNER ELK, N.C. (BRAIN) — JC Lakey didn’t hesitate when asked his reaction Monday morning to Kona Bicycles’ founders reacquiring the brand from private equity-backed Kent Outdoors. 

Posted in Retail News

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