CARLSBAD, Calif. (BRAIN) — Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy, a brand spokesperson wrote to BRAIN in an email Monday.
"In the USA, this will require the business to implement targeted organizational changes, including the centralization of functions, investment in new roles and implementation of new regional strategies," the spokesperson said. "Unfortunately, this will involve a reduction in certain roles and restructuring or merging of teams to ensure the business is positioned for future success. While these decisions are difficult, they are necessary to streamline operations, enhance agility, refine structure, and fuel faster cross-functional collaboration."
Canyon is employing a "shifting gears roadmap" to strengthen its D2C presence, drive swifter product development, and grow new markets, according to the spokesperson.
In October, Canyon announced the expansion of its service partner network by adding 28 REI Co-op locations. The network already includes 66 independent bike shops in the U.S. and scores of independent service partners in Europe.
