PORT COQUITLAM, British Columbia (BRAIN) — Two years after announcing that distributor HLC would handle its sales in the U.S., Norco Bicycles said it is resuming direct sales in July.
Norco said the decision was by mutual agreement. Norco already is handling customer service, warehousing, credit and warranty support for its brand in the U.S. market.
"We would like to thank HLC for their partnership over the last two years," Norco said in an announcement. "As an IBD-focused brand for over 60 years, supporting retailers is Norco's number one priority. This sales strategy will allow us to have closer communications with our dealer network and focus more closely on retailer and consumer needs," the company added.
Norco's U.S. operations will continue to be overseen by its U.S. brand manager, Alex Legum.
Norco will display at the Sea Otter expo next week and Norco USA will hold a town hall online meeting on April 23 to share more details with retailerss. Current and prospective retailers can email Alex Legum at alexl@norco.com for more information.
