Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Rotor founders launch new component brand with carbon cranks

January 23, 2025
QO is partnering with Taiwan carbon manufacturer YMA on the new line.
The QO Grava crankset

KORTRIJK, Belgium (BRAIN) — Pablo Carrasco and Ignacio Estelles, the co-founders of the Rotor Bike Components, launched a new component brand called QO at the Velofollies bike show in Belgium last week. 

Posted in International

Pedego store owners get access to third-party e-bike brands

January 22, 2025

FOUNTAIN VALLEY, Calif. (BRAIN) — One of the first moves by Pedego’s new CEO, Larry Pizzi, will be to set up a program allowing Pedego dealers to access other brands of e-bikes for the first time.

Posted in Industry News

house of Looptail keeps vintage bikes rolling

January 21, 2025

LAKEWOOD, Colo. – Some lovers of vintage bikes work to bring them to sparkling, like-new condition.

Wakeman Massie rides the hell out of them.

Posted in Product/Tech

A store owner's wild week in the LA fires: 'There's no evacuating. We're here.'

January 11, 2025
A workstand in the ruins on Thursday. Steve Salinas photo.

ALTADENA, Calif. (BRAIN) — Retailer Steve Salinas spent much of this week in the midst of the Eaton fire, notching some victories and some defeats. The rebuilding is still to come.

Posted in Retail News

What new tariffs could mean to the bike industry

December 18, 2024
Getty image.

A version of this article ran in the December issue of Bicycle Retailer & Industry News. This version has been updated with additional comments from Arnold Kamler.

Posted in Opinion/Analysis

The Pro's Closet re-opening with new owner and familiar managers

November 4, 2024

DENVER (BRAIN) — Used gear retailer The Pro’s Closet is re-opening immediately under new ownership and some familiar management.

Posted in Retail News

Yamaha ending US e-bike sales

November 2, 2024

CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. But the brand said it will offer dealers and consumers service and parts for "years to come."

Posted in Industry News

Fox Factory's bike-related sales up nearly 40%

October 31, 2024

DULUTH, Ga. (BRAIN) — Fox Factory reported Thursday that sales in its bicycle-related brands grew 38.7% in the third quarter, compared to the same period last year.

Posted in Industry News

Compass Diversified sales and income increase in Q3

October 31, 2024

(BRAIN) — Compass Diversified saw a net sales increase of 11.8% in its third quarter and recorded net income in the quarter of $31.5 million — compared to a net loss of $3.8 million in the same quarter last year.

Posted in Industry News

Major brands launch training course in climate action for the industry

October 30, 2024

(BRAIN) — Eight international cycling companies — Accell, Canyon, Quality Bicycle Products, Rose, Schindelhauer, Schwalbe, Scott, and Trek — have launched an online training course aimed at educating the industry to help reduce greenhouse gas emissions across global supply chains.

Posted in International

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