Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

March 12, 2025

SANTA BARBARA, Calif. (BRAIN) — Stinner Frameworks has quietly become one of the highest-volume framemaker in the U.S., putting out just under 2,000 frames for its own brand and others last year. And the 15-year-old company says it’s ready for more.

Posted in Industry News
March 12, 2025

MASER, Italy (BRAIN)— Like many Italian cycling brands, Sidi, founded in 1960, struggled with a succession plan in recent years, with its founder entering his 90s and his children in their 60s. The solution came in the form of an even older Italian family company, Italmobiliare.

Posted in Industry News
March 12, 2025
Image from Premium Distribution's homepage.

HO CHI MINH CITY, Vietnam (BRAIN) — One of Vietnam's largest importers for the domestic market would welcome reciprocal tariffs with the U.S., if they led to a new trade deal and reduced Vietnam's current high import duties on U.S. products.

Posted in International
March 10, 2025

TAICHUNG, Taiwan (BRAIN) — China’s Zhonglu Co, through one of its subsidiaries, has acquired a 21% share in Factor Bikes while a private equity firm that includes Factor CEO Rob Gitelis also has made an investment. Together the two entities have acquired a majority share in Factor from exiting non-management shareholders, the company told BRAIN.

Posted in International
March 4, 2025

INDIANAPOLIS (BRAIN) — All stores owned by Specialized are now offering chain-waxing services in a partnership with Silca, the companies announced this week.

Posted in Retail News
March 4, 2025

WASHINGTON (BRAIN) — Rep. Linda Sánchez on Tuesday introduced legislation to close the de minimus loophole that allows the duty-free importation of packages valued at under $800.

Posted in Industry News
February 28, 2025

DULUTH, Ga. (BRAIN) — Continued inventory “recalibrations” in the global industry and uncertainty about consumer and bike-maker demand has Fox Factory executives cautiously forecasting flat sales in its bike-product segment this year. 

Posted in Industry News
February 27, 2025

WASHINGTON (BRAIN) — President Donald Trump announced on social media Thursday that he will impose an additional 10% tariff on imports from China, on top of the 10% he announced earlier this year. 

Posted in Industry News
February 27, 2025

BENTONVILLE, Ark. (BRAIN) — A program to help global cycling startups get established — and possibly do business in Arkansas — has chosen 10 participants for its first year.

Posted in Industry News
February 26, 2025
Canyon released the first helmets with HighBar last summer.

LAGUNA BEACH, Calif. (BRAIN) — Helmet industry veteran Greg Shapleigh has been named chairman of HighBar, which launched a helmet retention system last year with Canyon.

Posted in Industry News

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