VIENNA (BRAIN) — Privately held kids bike manufacturer woom reported its best quarterly result in company history achieving 44 million euros ($50 million) in sales in the first quarter.
The sales represented a 40% increase year-over-year, according to woom, with 124,000 bikes sold across all segments. Sales in Austria, Germany, and Switzerland increased 16% and by 50% in Nordic countries, the UK and Benelux region, according to woom.
"The bike market may be volatile right now, but our results prove that we can keep growing through innovation and strategic market and channel diversification," said CEO Bernd Hake. "It's really exciting to see that our commitment to innovation, our eye for detail and our team's hard work are contributing to this success. A 40% increase in sales despite the challenging market conditions tells us that we are giving our customers exactly what they need. We're all set for the rest of 2025 and we're optimistic that our profitable growth will continue. Our focus on innovation, quality and our customers is paying off."
The brand has released five new product lines in the past 10 months, including the bike lines EXPLORE (for ages 6 and over) and GO (ages 18 months to 8 years old), the READY helmet, the POP basket, and the EXPLORE e-bike.
"The impressive figures from the first quarter validate our strategy and will consolidate our investors' confidence in our projected growth," said Kasper Rørsted, chairman of the board. "They make it very clear that woom can continue to deliver excellent results even when the market conditions are challenging. With our strong brand, highly motivated team and clear innovation-driven plan behind us, we know there is huge potential to reinforce our position as the market leader in premium children's bikes and give the whole market a boost."
