Rick Vosper
All articles by Rick Vosper
Outside reps have long been an invisible army within the bike business. Now the NBDA is stepping up to make them easier to find for suppliers and retailers.
As dealers and suppliers struggle to meet inventory demands and wait times continue to lengthen, trade show organizers are steadfastly bullish on their future.
While the rest of the market is scrambling for product, the e-bike sector just keeps on growing. And that's a good thing for the IBD.
2020 brought unprecedented change to the bicycle industry. But when we look at the 2021 dealer count, the most surprising thing is how few surprises there are.
The industry is in an unprecedented scramble for more product. But be careful what you wish for.
Like them or not, brand-owned retail stores are here to stay, with Trek in a commanding position to lock in key markets nationwide.
As the market changes, so does the way suppliers and retailers interact.
The one thing we know for sure is that nobody knows for sure.
As retailers scramble to get enough product for 2021 and suppliers seek to increase their slice of pie, a new dynamic is emerging in the specialty retail channel.
In a market defined by COVID-19, the controversy over a sales rep's value-add is more important — and contentious — than ever.