Mergers, Acquisitions & Investments
OLDENZAAL, Netherlands (BRAIN) — A. Dugast, a Dutch brand famous for its handmade cyclocross tubular tires, is joining the Vittoria Group, the company announced Tuesday.
Boards & More is a leading kiteboarding, windsurfing, wingfoil, and stand-up paddling supplier that also owns Ion, a mountain bike apparel brand. SQLab makes saddles, shoe insoles, grips and handlebars.
LONDON (BRAIN) — Discovery Inc.’s Play Sports Group is making an investment in Enduro Sports Organisation, which operates the Enduro World Series and the E-Enduro World Series. The company said the investment will accelerate the expansion of EWS events and create live and on-demand content.
WHEAT RIDGE, Colo. (BRAIN) — When Ron Kiefel began looking for a buyer for Wheat Ridge Cyclery, he made it known he wouldn't sell to a bike brand, according to General Manager Steve Heal. Kiefel wanted to maintain the family dynamic that's been the hallmark of his successful business.
BOULDER, Colo. (BRAIN) — Outside has acquired Cairn, a Bend, Ore.-based business that sells curated outdoor goods to consumers on a subscription basis.
BOULDER, Colo. (BRAIN) — SmartEtailing, a 22-year-old company known for building e-commerce websites for bike shops, has acquired Retail Toolkit, a startup that offers retailers management analytics and marketing tools.
WALNUT CREEK, Calif. (BRAIN) — R&A Cycles acquired Zealot Cycleworks and closed Zealot's San Ramon, California, storefront on April 7.
PROVIDENCE, R.I. (BRAIN) — Holding company Eldridge Industries announced on Friday that it acquired protective gear company G-Form and intends to expand the product line.
FORT WAYNE, Ind. (BRAIN) — The owners of Summit City Bicycles & Fitness have announced the sale of their business to Trek Bicycle.
EASTON, Pa. (BRAIN) — Trek Bicycle has acquired Genesis Bicycles, a single-store operator in the Lehigh Valley.
SAN VENDEMIANO, Italy (BRAIN) — PM&Partners SGR, an Italian private equity company, has become the majority shareholder in Cytech, the parent company of Elastic Interface and other cycling brands.
NEW YORK (BRAIN) — Peloton has completed its $420 million purchase of the Precor fitness brand from Amer Sports. Peloton said the acquisition provides U.S. manufacturing capacity, R&D resources and access to the commercial fitness equipment market.
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the parent company to BRAIN, VeloNews, and nearly 30 other active living brands has purchased Outside magazine, Outside TV, Gaia GPS, Peloton magazine, and athleteReg.
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