FRANKFURT, Germany (BRAIN) — Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals.
Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016.
The company is headquartered in Oberwangen near Bern and manufactures all its products in Switzerland. It employs about 140 people.
Naxicap Partners said it will support Stromer with a focus on international sales and expansion in Central Europe, the development of new sales channels, and the scaling of marketing activities.
