Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

UPDATED: Greg Herbold retires from SRAM, RockShox after 25 years

July 26, 2016

DURANGO, Colo. (BRAIN) — Greg Herbold is retiring from work with SRAM and RockShox after 25 years with the brands as a racer, product developer and ambassador.

Posted in Industry News

Staff Analysis: Recent layoffs reveal shifting priorities as well as cost cutting

June 20, 2016
Soft market and mergers contribute to industry layoffs, but companies continue to invest in e-commerce.

LONGMONT, Colo. (BRAIN) — A recent spate of layoffs across the U.S. bike industry point to a challenging market and an industry reinventing itself.

Posted in Opinion/Analysis

SmartEtailing lays off three following merger

June 20, 2016

BOULDER, Colo. (BRAIN) — SmartEtailing, which recently merged with Harvest Retail Marketing, has laid off three workers at its Boulder headquarters, company president Ryan Atkinson told BRAIN on Monday.

Posted in Industry News

Wholesale bikes sales down 6 percent through May; inventory up 19 percent

June 20, 2016

BOULDER, Colo. (BRAIN) — Wholesale bike sales were down 5.7 percent in 2016 through May, according to the most recent report from the Bicycle Product Suppliers Association. The trend was not promising, either, as sales in May were down 8.4 percent from a year earlier.

Posted in Studies/Reports

Giant USA lays off 10 employees due to market conditions

June 17, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA is laying off ten employees and consolidating some departments at its headquarters as it adjusts to soft market conditions. General manager JT Thompson told employees and outside sales reps about the layoffs in a company-wide meeting Friday.

Posted in Industry News

Surly Bikes dismisses rumors of impending troubles

June 17, 2016

BLOOMINGTON, Minn. (BRAIN) — When internet rumor mongers began chattering about problems at Surly Bikes, suggesting the QBP-owned brand was ripe for a shut down or sell off, brand manager Paul Zeigle decided to get ahead of the story.

Posted in Industry News

Poison Spider trademark lawsuit continues

June 16, 2016

SALT LAKE CITY, Utah (BRAIN) — Settlement talks have apparently stalled between the Moab retailer Poison Spider Bicycles and the California-based offroad vehicle supplier Poison Spyder Customs.

Posted in Retail News

Fat 2.0: IBDs asked to take a Chance

June 16, 2016
Company is surveying retailers about their needs and wants.
Chris Chance with a new Yo Eddy.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD dealer base alongside its consumer direct sales program.

Posted in Industry News

Pro racers' group wants to see changes to disc brakes before they are allowed again

June 2, 2016
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Posted in International

Poison Spider bike shop sues off-road vehicle parts vendor over trademarked souvenirs

May 2, 2016

MOAB, Utah (BRAIN) — Poison Spider Bicycles, a longtime Moab retailer with a national following, is suing Tap Manufacturing, which markets various clothes and collectibles under the Poison Spyder Customs brand.

Posted in Retail News

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