Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

VP Components’ Taichung campus doubles as biking destination

March 17, 2015

TAICHUNG, Taiwan (BRAIN) — Components’ facilities near Taichung surround a peaceful expanse of green grass, open spaces and awesome dirt jumps — a welcome oasis in this industrialized region.

Posted in International

Old-school production meets high tech at Marwi factory

March 17, 2015

Posted in International

Updated: Dealers help police quickly recover bikes stolen from Specialized HQ

February 6, 2015
Updated with arrest details

LOS ALTOS, Calif. (BRAIN) — An employee at the Bicycle Outfitters store here was a key player in the quick recovery of two rare road bikes stolen from the Specialized headquarters in Morgan Hill, Calif., early this week.

Posted in Retail News

Startup Singapore clothing brand targets US IBD market

February 5, 2015

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

Posted in International

PinkBike: Email was not ‘pay to play’ promise

January 31, 2015

Editor's note: This article first ran in the February issue of Bicycle Retailer & Industry News.

Posted in Industry News

Fox Factory buys Race Face and Easton Cycling for $30.2M

December 5, 2014
Chris Tutton

BURNABY, British Columbia (BRAIN) — Fox Factory Holding Corp., the parent of the Fox suspension brand, has purchased Race Face Performance and Easton Cycling, the companies announced Friday.

Posted in Industry News

Slate Olson to join Specialized in 2015

November 17, 2014
Former Nike exec, who has been at Rapha for 7 years, will join Specialized in March.

MORGAN HILL, Calif. (BRAIN) — Slate Olson, who is currently Rapha's chief marketing officer, will relocate from London to California next year to join Specialized as vice president of global marketing in March.

Posted in Industry News

Bicycling magazine ad pages up 20%, leads all audited titles in growth

November 13, 2014

EMMAUS, Pa. (BRAIN) — Bicycling magazine has seen a 20 percent increase in sold advertising pages in 2014, compared to the same period last year. Publisher Zack Grice said the growth rate exceeds that of any U.S. magazine, in any category, monthly or bi-monthly, that is audited. 

Posted in Industry News

Left behind, a mystery bike tool's purpose is finally discovered

October 22, 2014

FORT COLLINS, Colo. (BRAIN) — A mystery for years, for some this tool represents the industry's heyday.

Posted in Industry News

Giant's JT Thompson calls out competitors for non-IBD sales

October 6, 2014
UPDATED with JT Thompson's response to reader comments.

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in Industry News

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