BOULDER, Colo. (BRAIN) — Club Ride Apparel has named Momentum Media PR as its public relations agency of record. Effective immediately, Momentum will begin working closely with the in-house team at Club Ride to broaden awareness and media presence for the bike and lifestyle apparel brand in all channels including digital and social.
"As Club Ride's collections diversify, we will be partnering with both bike-specific shops and specialty retailers that offer apparel for a variety of activities and the active lifestyle," said Mike Herlinger, the founder of Club Ride Apparel. "We knew we needed a PR partner that would help us grow Club Ride's brand awareness in both core markets and in active lifestyle, and share our story and new designs with a broader consumer base. Momentum Media PR is the perfect fit to help us bring our Journey, Adventure, and Train collections to a wide variety of consumers, while helping to grow our brand and drive sales, both sell-in and sell-through."
Alycia Cavadi, the founder and principal of Momentum Media PR, said, "Club Ride is positioned for growth in bike and beyond, and our crew is excited to help share the brand's story and apparel offerings with both cycling and active lifestyle consumers. From lunchtime rides outside our office in Boulder, to New York showrooms that bring Club Ride's styles to a broader active consumer base, the team is excited to share this story with daily riders as well as new audiences."
