ST. PAUL, Minn. (BRAIN) — Tom Roth, former vice president of Advanced Sports International, begins his new job as president of the Framed Bike division for Active Gear Corp. this week.
Roth has worked in the industry for more than 31 years. He started in retail and then moved to Trek, where he spent the next 10 years. He left Trek to start his own bike rental business. In 2001, Roth was hired by ASI, where he held various positions from territory rep to vice president of sales. ASI owns several brands including Fuji, SE, Breezer, Kestrel, Oval and Phat Cycles.
Roth will focus on growing Framed Bikes' business in the bike dealer distribution channel in the U.S. and overseas. Dealers will be offered exclusive models not available to online purchasers.
Active Gear, based in St. Paul, Minn., is the manufacturer of the Framed brand of bikes, which includes BMX, singlespeed/fixies and fat bikes.
"We are more than excited about the addition of Tom to our team," said Steve Poindexter, president of Active Gear. "He brings not only a wealth of knowledge and experience to the table, but he is also well-known and respected throughout the bike industry. Great things will be happening in the very near future with Tom on board. Tom is one of the best for the job, and his knowledge of the industry and dealer network is unmatched."
Roth can be reached at tomr@framedbikes.com.
