NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will work with retailers to lead ride and give educational clinics to help grow women's cycling communities.
"The Liv ambassadors give back to the Liv brand ten-fold, but more importantly they help grow women's cycling in general and create an environment where the sport of cycling is less intimidating," said Elysa Walk, Giant and Liv USA's general manager. "All of that has more value than we could ever put a price tag on. As a leader in the women's cycling industry, I believe we have a responsibility to give women who love to ride a means to share their passion. This program does just that."
Liv kicked off the 2015 program with the first annual Liv Ambassador Camp near Scottsdale, Ariz., in late February. More than 35 ambassadors gathered over three days at McDowell Mountain Regional Park to learn how to teach useful clinics such as basic bike maintenance, basic riding form, and best practices for leading group rides. The women were also able to get to know each other, Liv athletes, and Liv staff better.
All the ambassadors are expected to offer one clinic or group ride per month through Liv retailers, as well as attend webinars, be completely familiar with Liv products and technology, and act as an asset for their retailers to help improve the overall experience for women in cycling, said Liv USA marketing specialist Jen Audia.
More information about the program and events at giant-bicycles.com.
