MADRID (BRAIN) — Rotor Bike Components is rolling out an expanded global program offering consumers a 30-day trial of any of the Spanish company's Q-Ring oval chainrings for road, triathlon, mountain and cyclocross. The "TryQ" program — which builds upon a previous Rotor trial initiative with a multimedia campaign that includes videos, testimonials, a microsite and a white paper — is valid for all Q-Ring models except special editions.
The trial is offered through Rotor's brick-and-mortar retailers and will not be available from online sellers.
"The reason why we opted to offer the TryQ program only through shops is for the ability to adjust each customer's optimum chainring position to the precise point when the rider delivers the maximum power during a single pedal rotation," said Ignacio Estellés, Rotor president and co-founder. "We want the user to experience the full benefits of Q-Rings, which includes fine-tuning the angle between the centerline of the cranks and the largest diameter of the chainring according to the rider's unique pedal stroke."
If at the end of 30 days the customer decides to return the Q-Rings, he or she is entitled to a full refund, the terms of which the customer should negotiate with the retailer at the time of purchase. More details are available on the Rotor website.
