OAKLAND, CA (BRAIN)—Hydrapak has launched its newly redesigned Web site, Hydrapak.com (click on link), illustrating a revamped brand image reflecting the accomplishments of its 2010 product range.
Focusing on its innovative technologies with multimedia tools and interactive social media integration, the site provides improved marketing support for the Hydrapak brand and further strengthens its position as a technology leader in the hydration category.
“The new site brings our brand to life," said Matt Patterson, director of sales at Hydrapak. “It brings forward our stellar electric personality and gives our friends and fans an insider’s glimpse into the world of Hydrapak that wasn’t showcased before. This redesign of the Web site makes buying direct easy, and communicating with our customers fast and fun.”
The site accentuates Hydrapak’s innovative spirit and heritage in cycling, running and outdoor sports. New product shots, action images and videos showcase gear and technology found only in the world of Hydrapak. The site’s three main technology pages illustrate exclusive Hydrapak innovations in its pack, reservoir and water bottle lines, including the Gel-Bot. Purchasing directly from the site has also been enhanced with current reviews by media and employee insight. All of this comes together revealing the company’s personality and design philosophy making the site more robust and relevant.
Also featured on the site are videos, bios and images of the growing list of professional athletes joining the Hydrapak family. Highlights of the Hydrapak athlete team coverage include the riveting drama and psychology involved in 24-hour cycling from the eyes of champion racer Josh Tostado. A blog and up-to-date events page direct consumers to Hydrapak athlete races, clinics and happenings. Web site viewers can also find additional information on Hydrapak manufacturing partners that have joined the innovation movement.
The new Web design was created by Cubicle Ninjas, a Chicago design firm with a mantra of “design for the masses.” Having worked with brands such as FedEx/Kinkos, American Express, and IBM, Cubicle Ninjas welcomed the opportunity to ensure Hydrapak.com “exuded a style and character it deserves.” They have produced a Web site that is both functionally intuitive and emotionally impactful that will better represent the depth of the brand.
