BRAIN Staff
All articles by BRAIN Staff
September 18, 2012
MONTEREY, CA (BRAIN) — Organizers of the Sea Otter Classic have announced dates for the 23rd annual event next year. The race and consumer expo will be held April 18-21 at the Laguna Seca Recreation Area. The event typically hosts more than 350 exhibitors showing nearly 600 brands.
Posted in Industry News
September 18, 2012
MADRID, Spain — Two bike events with contrasting objectives took place this past weekend in Madrid, which caused some exhibitors to make a decision between the two.
Posted in International
September 14, 2012
AVONDALE, AZ – Santini U.S. is becoming the official U.S. distributor of Cinelli merchandise, including T-shirts, cycling caps and jerseys and remake of a cult favorite jersey featured in Thelma & Louise.
Posted in New Products
September 14, 2012
BOULDER, CO (BRAIN) — Specialized Bicycles is making "a strategic investment" in Boulder-based Retül, a company that has developed a bike fitting system that uses a three- dimensional motion-capture system, and a dynamic adjustable fit bike.
Posted in Industry News
September 14, 2012
GOLDEN, CO (BRAIN) — Yeti Cycles has hired industry vet Nick Ramey as its national accounts manager. Ramey will be overseeing Yeti's sales rep firms with a focus on the Rocky Mountain territory.
Posted in Industry News
September 13, 2012
LAS VEGAS, NV (BRAIN) — Where the Trail Ends, a mountain biking movie three years in the making, will make its premiere Wednesday evening in Las Vegas.
The movie focuses on five freeriders as they seek out new riding terrain around the world, from Argentina to the Gobi Desert and beyond.
Posted in Industry News
September 13, 2012
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
Posted in Industry News
September 13, 2012
CINCINNATI, OH (BRAIN) — Infinit Nutrition entered the endurance nutrition market seven years ago with an unusual approach — the company's website allows athletes to customize the ingredients in their drink mix.
Posted in Industry News
September 13, 2012
BOULDER, CO (BRAIN) — Bikes Belong is in line for a $250,000 grant from Chase Community Giving and the organization is asking the bike community for votes to push it over the top in the grant program.
Posted in Industry News
September 13, 2012
CARBONDALE, CO (BRAIN) — The Ultralite pedal system lives up to its name, with a claimed weight some 100 grams lighter than any other road clipless pedal on the market. The new pedal is being made by Ultralite Sports in Colorado and will be displayed for the first time at Interbike next week.
Posted in New Products
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