BRAIN Staff

All articles by BRAIN Staff

October 3, 2012
Cobra Moto Strider with Cobra mini motorcycle

RAPID CITY, SD (BRAIN) — Strider is offering a special edition Moto Strider that borrows (licensed) styling from COBRA Moto, a maker of mini motorcross bikes.

The Cobra Moto Strider is mechanically the same as a standard Strider but has custom-colored components and graphics. 

Posted in New Products
October 2, 2012
From the October 1 issue of Bicycle Retailer & Industry News
Ortlieb 550 travelset

It was after completing a 2,300-mile bicycle tour from Oregon to Texas in 1980 that Wayne Borroughs began dreaming of opening up a bike shop to help perpetuate his love of bicycle travel. Borroughs worked at a shop in Fort Collins, Colorado, for seven years before opening up his own store, which he ran for another seven. But neither experience truly scratched his itch for touring bikes.

Posted in Retail News
October 2, 2012
"It only looks like attendance is down ... "
Interbike co-founder Steve Ready becomes the Unknown Show Director

LAS VEGAS, NV (BRAIN) — Thirty years (or 31?) after he co-founded the Interbike Expo, the industry honored Steve Ready last month during the expo here, bestowing a BRAINy Lifetime Achievement Award.

Posted in Industry News
October 2, 2012

AUSTIN, TX (BRAIN) — Tern, which provided share bikes at the South by Southwest Interactive conference in Austin last spring, will do the same at a related event this month, the SXSW Eco conference.

Posted in Industry News
October 2, 2012
The Power Meter Handbook, by Joe Friel

BOULDER, CO (BRAIN) — Joe Friel, author of the The Cyclist's Training Bible and The Triathlete's Training Bible, has published a new book with VeloPress, The Power Meter Handbook. 

Posted in New Products
October 1, 2012
COLORADO SPRINGS, CO (BRAIN) — Two Rocky Mountain-area sales rep groups are merging their territories and lines, the principals announced this week.
 
Posted in Industry News
October 1, 2012
Babici's Hibrido winter jersey features removable sleeves.

PORTLAND, OR (BRAIN) — Babici, a relatively new high-end road cycling clothing line based in Australia, is coming to shore in the U.S. next season. The brand's exclusive U.S. online retailer will be Competitive Cyclist; the company also will be looking to sell to independent bike dealers.

Posted in International
October 1, 2012
Lighting company recognized for its domestic manufacturing
(Left to right): Princeton Tec founder Bill Stephens; grandson, William Stephens; company president, Hal Stephens and Labor Secretary Hilda Solis

BORDENTOWN, N.J. (BRAIN) — U.S. Secretary of Labor Hilda Solis visited Princeton Tec's headquarters here last week to commend the lighting company for its commitment to domestic manufacturing and sourcing.

Posted in Industry News
October 1, 2012

CORTEZ, CO (BRAIN) — Osprey Packs, Inc. has hired the Moxie Northwest rep group to represent is line to the bike marketing in the Northwest region.

Posted in Industry News
October 1, 2012
Paul Component Engineering addition

CHICO, CA (BRAIN) — Paul Component Engineering has begun construction on a 2,000-square-foot addition to its factory, increasing its square footage by 50 percent.

The company said the addition was necessitated by 21 percent average annual growth over the last five years.

Posted in Industry News

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