BRAIN Staff
All articles by BRAIN Staff
September 11, 2012
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
Posted in Industry News
September 11, 2012
KENT, WA (BRAIN) — Diadora will launch its bike, clothes and accessories line in the U.S. at the Interbike Expo in Las Vegas next week.
The line is being introduced by Golden Viking Sports, a division of Canada-based INA International and the licensee of the Diadora brand in North America.
Posted in Industry News
September 11, 2012
SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year.
Posted in Industry News
September 11, 2012
GOLDEN, CO (BRAIN) — Yeti Cycles has signed a new Italian distributor, Releven SRL, which took over distribution for the U.S. brand on September 1. Releven replaces DSB.
Posted in International
September 10, 2012
SCOTTS VALLEY, CA (BRAIN)—Scott Oliver, former director of North American sales for bike at Easton-Bell Sports, is no longer with the company. His last day was Friday.
Posted in Industry News
September 10, 2012
BOULDER, CO (BRAIN) — Josh Patterson, the former editor of Dirt Rag magazine, is joining Future Plc.'s Bike Radar U.S. team as a technical writer.
Patterson will officially start with BikeRadar on Monday, Sept. 17, the first day of OutDoor Demo for Interbike.
Posted in Industry News
September 10, 2012
Bay Area agency adds Bell and Blackburn as clients
SAN RAFAEL, CA (BRAIN) — Former ProTour mechanic and Velo magazine tech editor Nick Legan is joining the Dispach communications agency.
Posted in Industry News
September 10, 2012
BOULDER, CO (BRAIN) — Leisure Trends Group is producing a webinar on Wednesday that will discuss trends in the U.S. speciality bike market.
Posted in Industry News
September 10, 2012
CHICAGO, IL (BRAIN) — SRAM has lightened its venerable BB8 cable-actuated disc brake calipers by about 25 grams per wheel. The company also is introducing a new cable set designed to optimize performance with the brakes.
Posted in New Products
September 10, 2012
BOULDER, CO (BRAIN) — Ray Keener will become executive director as well as marketing director of the Bicycle Product Suppliers Association, the organization announced Monday.
Keener will now fill both positions as outgoing executive director Maureen Waddington assists with the transition.
Posted in Industry News
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