BRAIN Staff
All articles by BRAIN Staff
BATH, United Kingdom (BRAIN) — The pandemic has brought millions of new cyclists into the sport, and how to retain those riders in the sport is on the minds of many. But what about our pre-existing consumers who were cycling enthusiasts before the pandemic? How have their habits changed and what will they need from retailers and suppliers after this is all over?
PORTLAND, Ore. (BRAIN) — King Cycle Group, Inc. has become the first industry manufacturer to become a Certified B Corporation, meaning it’s “a purpose-driven business seeking to benefit all stakeholders, not just shareholders.”
More and more bike brands are manufacturing PPE or making other donations to aid in the battle against COVID-19. Here are some of the reports we've received this week.
SANTA FE, N.M. (BRAIN) — More state and local officials are declaring bike shops "essential" businesses that can stay open despite shut-down orders due to the COVID-19 pandemic. However, several jurisdictions have reversed course in what is a constantly changing landscape across the country.
BRASELTON, Ga. (BRAIN) — Fox Factory's sales in the bike market continue steady growth, up 11.3% in the fourth quarter and 6.3% for the full year. Full year sales were $299 million in the bike market, where the company sells products under the Fox, Marzocchi, Race Face and Easton brands.
CHICAGO (BRAIN) — CABDA show director Jim Kersten said next week's CABDA East trade show in New Jersey is going ahead as planned, even after at least 11 exhibitors have told him they plan to pull out. The show originally had 156 registered exhibitors.
Many look to digital options as real-world marketing opportunities shift beneath their feet.
CHICAGO (BRAIN) — Organizers of next week's CABDA East trade show say the event will be held as scheduled with some new precautions because of the COVID-19 outbreak.
The event will be held at the Meadowlands convention center in Secaucus, New Jersey.
BRAIN speaks with suppliers, retailers and others from across the industry and around the world.
BOULDER, Colo. (BRAIN) — The scale of the COVID-19 outbreak extends from the individual to the global, across medical, political, and economic spheres. The bicycle industry has its own specific concerns within the developing crisis.
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