Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

David Fee new Yakima GM

September 18, 2012
Fee returns to brand to manage US and Canadian operations

BEAVERTON, OR (BRAIN) — David Fee is returning to Yakima Products after a roughly one-year absence from the company.

Posted in Industry News

Van Dessel looking for partnership

September 18, 2012

MENDHAM, N.J.  (BRAIN) — The owner of Van Dessel, a small bike brand best known on the East Coast for it cyclocross bikes, is looking for an investing partner or a buyer.

Posted in Industry News

Canada association appoints new director

September 18, 2012
BTAC appoints Bill Yetman executive director

TORONTO, Canada (BRAIN) — The Bicycle Trade Association of Canada has appointed Bill Yetman as its new executive director. Yetman is replacing Janet O'Connell-Bauer, who is moving on after 12 years with the association.

Posted in Industry News

Polar's slim all-in-one training watch

September 18, 2012

LAS VEGAS, NV (BRAIN) — Polar is introducing a new all-in-one training computer that includes GPS and heart rate functions. Polar claims it's one of the lightest and slimmest integrated GPS training devices on the market.

Posted in Product/Tech

Report: 2012 IBD sales on track for record

September 18, 2012
Record-setting year likely, according to BPSA/Leisure Trends data.

BOULDER, CO (BRAIN) — August sales at independent bicycle dealers were up 6 percent over the same month last year, marking the biggest August in at least four years, according to preliminary data from the Bicycle Product Suppliers Association Topline RetailTRAK from Leisure Trends Group.

Posted in Retail News

King goes to Washington

September 18, 2012

BOULDER CITY, NV (BRAIN) — When the White House calls, even the King of Headsets has to respond.

Posted in Industry News

LAPD bike patrollers shop the Demo

September 17, 2012

BOULDER CITY, NV (BRAIN) — It was not all retailers (and media) at the Interbike OutDoor Demo on Monday.

Posted in Industry News

OutDoor Demo: Ear cameras, outdoor showers and purple pedals

September 17, 2012

BOULDER CITY, NV (BRAIN) — The 2012 Interbike Expo got underway Monday with the opening of the Outdoor Demo at Bootleg Canyon a few miles from Las Vegas.

Nearly 100 exhibitors showed their wares and many made bikes and accessories available for tests on nearby roads and trails.

Posted in Industry News

Industry stepping up for cyclocross worlds

September 17, 2012

LOUISVILLE, KY (BRAIN) — The first cyclocross world championships to be held outside Europe will take place in Louisville early next year and some new industry suppliers and organizations are lining up to support the historic event.

Posted in Industry News

Stages launches crank-based power meter

September 17, 2012

LAS VEGAS, NV (BRAIN) — Stages, a Boulder, Colorado-based supplier to the fitness industry, is introducing a power meter that mounts on a left crank arm and retails for hundreds less than some other power-measuring options.

Posted in Product/Tech

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