LAKE FOREST, Calif. (BRAIN) — BikeExchange, which claims to be the world's largest online marketplace for bike products, will launch this month in Canada, its 10th global market.
BikeExchange, which opened U.S. operations in 2015, offers retailers custom e-commerce shops and an advertising channel.
The company said there has already been interest in Canada, with retailers signing up to the BikeExchange Canada platform before the official launch.
Founded in Australia 11 years ago, the BikeExchange Group receives more than 30 million visits to its global sites annually. It operates in Australia, New Zealand, the U.S., Germany, the Netherlands, Belgium, the U.K., Ireland, Colombia and now Canada.
The site is owned by the same company that owns CyclingTips.com.
Mark Watkin, global CEO of BikeExchange, said, "Canada is an exciting market for BikeExchange. Our model is already proven in nine countries, where we help retailers and brands achieve success in enquiries and sales by reaching an engaged cycling audience."
North American CEO Matt Gordin, who is leading the Canadian launch, said, "We are very positive about our launch in Canada. We will initially concentrate our efforts in British Columbia and particularly Vancouver where there is a high concentration of bike stores and more of an all-year-round cycling climate. We want to be ready for the summer season and are looking forward to helping boost retailer sales through a focused online presence."
On BikeExchange, retailers have options to simply classify their advertisements, offer click-and-collect, or (brand permitting) they can enable e-commerce. Retailers can also enable a fully e-commerce-enabled website skinned for their store and brand.
BikeExchange provides full integration into Canada's two largest point-of-sale software providers, Lightspeed and Ascend.
More information at bikeexchange.ca.
