SAN ANTONIO, Texas (BRAIN) — Beeline Bikes announced Tuesday that Crossroad Bikes in San Antonio is the first brick-and-mortar retailer in the mobile bike shop franchiser’s new Retail Partner Program.
Crossroad Bikes is set to open in February in San Antonio and will participate in Beeline’s program to extend its brand to customers’ homes and onto corporate campuses. Its mobile service van, also set to roll out next month, is co-branded for both Crossroad and Beeline.
The partners will reach out to local businesses to provide employees with on-site service and educational programs to encourage cycling as a part of wider health and wellness programs, Beeline stated. They will also offer employee bike purchase programs through supplier partners Raleigh and Diamondback.
“Partnering with Beeline allows us to reach customers who may never walk through our retail shop doors,” said Brian Mikiten, founder and CEO of Crossroad Bikes. “The team at Beeline understood our needs and worked collaboratively to build a model that blended the best of the brick-and-mortar experience with the convenience of a mobile bike shop.”
Mikiten was a mechanic, road racer and bike store manager in the late 1970s and early ’80s before launching his own engineering company and other business ventures. He returned to bike retail a little more than two years ago, becoming a financial partner in San Antonio retailer Gotta Ride Bikes, but sold his interest in the shop back to the original owner last fall.
Crossroad Bikes is opening in just over 2,200 square feet of space in San Antonio’s affluent Shavano Park area. It will carry Norco, BMC, Ibis and Pivot. Mikiten said he plans to open two or three more locations and deploy two to four additional service vans within the next two years.
