SPRINGFIELD, Ore. (BRAIN) — Former SRAM technical ambassador Andy Jones has opened a RockShox mountain bike suspension service center, Squish Dynamics, in Western Oregon. Jones, who has worked as a mechanic in the bike industry since 2003, specializes in routine maintenance, overhaul and tuning of RockShox suspension products, Reverb dropper posts and SRAM brakes.
Jones opened the 850-square-foot shop just outside of Eugene on Aug. 22.
“During my time on the road, I noticed that a lot of shops aren’t doing this kind of work,” said Jones, who traveled all over the Western U.S. for SRAM, providing technical support at events and races and conducting technical clinics for retailers for five years. “It requires a big investment in time, specialty tools and training. If I can use my expertise to help them get their customers back on their bikes faster, everybody wins.”
Squish Dynamics is set up to receive work orders from retailers and consumers with a two-day turnaround. Jones offers retailers discounted pricing with enough room for a margin, freeing them up to focus on other repair work.
“As a small business, we have to allocate our resources to repairs that are in our wheelhouse,” said Justin Bezelj, owner of Life Cycle Bike Shop in Eugene. “We send repairs that are too complex to do in-house to Squish Dynamics. This ensures that the repair is done right and saves the customer a significant amount of down time. Andy’s previous experience working for SRAM gives him an edge in this service arena.”
Jones accepts work orders through his website. Retailers can send products to be repaired to Squish Dynamics, which covers shipping back to the dealer. Local retailers have the option to drop product off at Jones’ shop once they’ve filled out a work order online. For now, Jones services only SRAM products.
Squish Dynamics is open Monday through Friday from 9 a.m. to 5 p.m. While the shop is mostly service focused, Jones said there is space for customers to hang out and that he has some small parts for sale.
To learn more and complete a work order, visit squishdynamics.com.
