SAN LUIS OBISPO, CA (BRAIN)—Shopatron said that sales in its eCommerce exchange grew 59 percent over last year during the five-day Thanksgiving shopping period (November 26-30) that included Black Friday and Cyber Monday.
On Black Friday alone, online sales on the Shopatron exchange were up 77 percent, according to a press release.
This significant sales growth was also matched in the days leading up to the holiday weekend, as consumers started their holiday shopping even earlier this year. For the entire month of November, same-store sales for Shopatron clients were up considerably, growing 55 percent over last year.
Shopatron attributes the holiday sales growth to system speed and shopper conversion enhancements, along with an improving economy and continued consumer shift to purchasing gifts online. Shoppers have also shown a willingness to buy larger items this holiday season, as the average order value in the Shopatron exchange November 26-30 was up 9 percent from a year ago.
Shopatron currently provides eCommerce solutions to well over 800 brands across 35 industries, working with more than 12,000 retailers to fulfill those orders. Using Shopatron eCommerce, popular brands like Melissa & Doug, Spy Optic and JL Audio are able to capture sales on their Web site and pass them to authorized retailers for delivery or in-store pickup.
Other notable data compiled from Shopatron exchange stores:
—Thanksgiving Day sales were up 64 percent over last year, while Cyber Monday sales grew 37 percent, following the early shopping trend this holiday season.
—Shopatron industries that saw the most same-store sales growth in the month of November included: automotive aftermarket (213 percent), pet and equine (65 percent), apparel (61 percent) and sporting goods (48 percent).
“The shoppers are back,” said Ed Stevens, founder and CEO of Shopatron. “And they are purchasing online in droves. Both the convenience of eCommerce, buying from your couch on Thanksgiving, and the widespread use of promotions like free shipping this season are producing another banner year in online sales.”
