SAN FRANCISCO (BRAIN) — Strava has made a major update to its mobile app, making it more social and combining its running and cycling apps into one app.
The app is now available in 11 languages, with the addition of Dutch, Japanese, Korean, Russian and Traditional Chinese.
"Our mission is to motivate athletes all over the world," said Alex Mather, vice president of product and user experience at Strava. "This latest mobile app brings Strava's unique social experience like beautiful maps, Instagram photos and lots more to runners and cyclists everywhere."
New social features include increased integration with Instagram so that photos taken with Instagram during Strava activites are shown in the activity feed. One-tap icons also make it easy for friends to leave comments and kudos for activities. Activities involving more than one Strava member are grouped, showing which friends worked out together.
The Premium offering within the Strava app features enhanced real-time notifications. Audio updates are now delivered at the beginning, halfway point and end of Strava segments. "The updates help members understand when they've started a segment, providing instant motivation during a workout," Strava said.
Also, the app now allows members to select the running shoes or bicycle used during an activity. Strava uses this information to automatically log the mileage associated with each piece of athletic gear, helping runners to know when to replace shoes and cyclists to know when to service or replace components including tires, chains and brakes.
The Strava app is now available in the Apple App Store and Google Play. The app is free; a premium membership with enhanced features is available for $6 per month or $59 per year.
