Opinion/Analysis

The 2011 NAHBS Awards winners are as follows:

I’ve followed professional wrestling for several decades. It’s the best integrated marketing on the planet and their longevity and strong financials are proof.  Ok, go ahead make fun of me because I know all about Ravishing Rick Rude and his signature move “The Rude Awakening”. Actually there’s a business model and competitive strategic approach I’ve implemented with several of my clients based on this piledriver’esque move. But I digress….. 

As the year draws to a close, it’s a perfect time to reflect and revisit the most influential news stories of the year.

Six Ways Bike Industry Marketing Models Religious Cult Behavior

…And other Unpleasant Facts Of Life The Bicycle Advocacy Movement Needs To Learn Real Darn Quick-Like

I was fortunate to get an invitation from Ridley Bikes to see its new headquarters in the Flanders region of Belgium last week as well as sample a bit of the local culture.

If bike shops want to compete for the bulk of the US market, they need cheaper bikes.

A recent WSJ article headline said “Looking To Grow, JC Penney Tries To Carve New Niches”. It’s Penney’s  new fangled strategy to try and salvage their “stuck in the middle” dying retail model.

Last week we talked about three tactics that 1.0 brands are using to great effect in trying to break the industry cycle of Perfect Competition. This week, three more tactics where they’re not doing nearly as well.