It all comes down to about 10,000 of what we marketing types call Key Influencers. No, I don’t intend to name them all, or count them down Letterman-style. But they’re a relatively small group of cyclists who sell more Treks each year than Lance Armstrong will in a lifetime. (And yes, they do read bike magazines, even if they represent just 4% of the circulation base and most will never buy a subscription.)
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