Opinion/Analysis

How Product Homogeneity and Constant Returns to Scale effectively limit the Big Brands' growth potential

A recent WSJ article headline said “Looking To Grow, JC Penney Tries To Carve New Niches”. It’s Penney’s new fangled strategy to try and salvage their “stuck in the middle” dying retail model.

It’s a key retail skill. And I bet you thought it was vitesse or souplesse…
It’s politeness. Please. Thank you. I’m sorry that happened. Accept our apology.

Last week we talked about three tactics that 1.0 brands are using to great effect in trying to break the industry cycle of Perfect Competition. This week, three more tactics where they’re not doing nearly as well.

Both are non-negotiables in a Bicycle Retailer’s marketing plan. Today the market requires both a mastery of bathrooms and the art of super niche social media, among other things. Properly played both can be brand celebrations of your specialty retail shop.

On the final day of the tour we rode on scenic multi-use trails and paths as we visited shops in central Dallas.

Though the forecast called for some showers, unrelenting rain drenched riders on the first day of the Dallas/Fort Worth Dealer Tour.
Eight Tactics 1.0 Brands Are Using Right Now to Break Through the Perfect Competition Barrier.

In my last Brain Blog post ago I poo-poo’ed the coming electric bicycle groundswell and rallied for electric scooters and folding bikes. As promised, here’s a part two hallucination wrapped around my big wish for folding bicycles in urban markets.

Five days on a bike in the Bay Area last week showed me how much progress we’ve made in creating a bike-friendly America.

It’s not about Anaheim, folks. And at the end of the day, it’s not even about August.

We’re not super-sure why you made the Double A (Anaheim, August) move in the first place. That no longer matters. Harmony is restored.