SANTA ROSA, Calif. (BRAIN) — Four Bay Area Trek stores are working with Trek Travel to produce a group ride on Saturday to support relief efforts following the North Bay wild fires.
The four stores, in Santa Rosa, Berkeley, Marin and San Francisco, are coordinating the 30-mile ride, which leaves from Trek Bicycle Santa Rosa. Trek-Segafredo team pro Peter Stetina and mountain bike legend Gary Fisher will participate. The ride starts at 10 am at the store, at 512 Mendocino Avenue in Santa Rosa.
The ride will head through the heart of wine country, and will be supported by Trek Travel with guides, tech support, and a gourmet picnic lunch hosted at La Crema Estate. The ride is open to the public with a cost of $25 per person, and additional donations will be accepted. All proceeds raised from the event will benefit the Redwood Empire Mountain Bike Alliance to get people affected by the fire back on bikes. Trek Bicycle will match the donation of all rider entry fees.
Stetina, who lives in the area, said, "The need right now is so great and cyclists in this area are some of the best people in the world. Cycling brings people together and I'm excited to support any relief efforts. I'm really looking forward to seeing my fellow Santa Rosans and going for an awesome ride. It's going to be a great event."
Registration for the event is available through Eventbrite.
