SAN MATEO, Calif. (BRAIN) — GoPro has introduced its first-ever trade-up program, offering U.S. consumers as much as $100 off a new HERO5 camera.
For a limited time, GoPro owners can receive $100 off a new HERO5 Black or $50 off a HERO5 Session when they trade in any previous-generation GoPro HERO camera. The HERO5 Black and HERO5 Session retail for $399.99 and $299.99, respectively.
Customers can go to GoPro's trade-up website, select the new camera of their choice, and follow the instructions to return their previous-generation Hero. Upon receiving the returned camera, GoPro will process the discount and ship customers their new HERO5. Returned cameras will be recycled.
"Our HERO5 cameras are the best we've ever made. And when paired with GoPro's new software, they unlock the simplest, most powerful mobile storytelling solution yet. Our trade-up program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead," said CJ Prober, GoPro's chief operating officer.
