TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.
Sweet has sold its line of paddle sports helmets, apparel and accessories in the U.S. since 2000, and also brought its snow products over two seasons ago. But just this year the company began selling a selection of its MTB helmets, knee and elbow protection, and apparel in the U.S. Verde will work with the company across the snow sports, mountain bike and whitewater markets.
"Verde brings a deep understanding of the North American action sports market and sees the performance and uniqueness our brand offers, making them a natural choice for Sweet," said Christian Erga, head of marketing for Sweet Protection. "With Verde's knowledge and passion for the activities we represent, I'm certain that this is the beginning of a successful partnership."
"Sweet Protection has such a unique history of innovation, and we are thrilled to have the opportunity to tell that story," said Kristin Carpenter-Ogden, founder and CEO of Verde. "With a dedicated whitewater following already in place here in North America, we are excited to grow Sweet's presence in the snow and bike industries."
