MADISON, Wis. (BRAIN) — Team USA gold medal triathlete Gwen Jorgensen will speak at Friday night's 13th annual Saris Gala to benefit the Wisconsin Bicycle Federation here.
The Saris Gala began as beers and a grill in the warehouse of the Saris Cycling Group but has grown into the largest bicycle advocacy fundraiser of its kind.
Jorgensen's appearance supports Bike Fed advocacy efforts across the state. The organization has offices in Milwaukee and Madison.
"The goal, as always, is to get more people on bikes and to create more places to ride safely," said Bike Fed's executive director, Dave Cieslewicz. "We're redoubling our efforts at the local level across the state, doing more public education on safe cycling than ever before and gearing up to push an ambitious agenda at the state level."
Previous Saris Gala events have featured guests including TV commentator Phil Liggett, ex-pro rider Bob Roll and Gary Fisher; Jorgensen is the first female headliner.
"When we've surveyed Gala attendees they've consistently told us they wished we would feature a woman cycling celebrity," Cieslewicz said. "Well, we heard you and have delivered big time."
Tickets are available at wisconsinbikefed.org.
