CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner. Scott Sports products and branding for winter sports and bikes will be featured in the retail and rental shops at all three areas.
Besides winter sports, each of the three resorts has an Evolution Bike Park offering lift-served mountain biking in the summer. Okemo is in Vermont, Mount Sunapee is in New Hampshire and Crested Butte is in Colorado.
"We're thrilled to have Scott as a year-round mountain sports partner at our resorts." said Ethan Mueller, executive vice president of Triple Peaks. "It's a logical fit for us. With Scott bike and ski products being a quality brand with innovative technology, it is exactly the experience we want to offer our guests."
The Evolution Bike Parks will each offer Scott gravity, cross-country, and trail mountain bikes, plus urban e-bike models for transport around the resorts.
"This is a natural fit for Scott Sports," said Scott Sport's marketing manager, Topher Plimpton. "Positioning our brand with prominent adventure-based mountain destinations such as Crested Butte, Okemo and Mount Sunapee is a great way to showcase our bike and ski gear in a seamless, year-round setting. We can offer users of all abilities an unforgettable experience at these authentic locations, both on the snow and on two wheels."
