LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has brought on two new sales representation teams to its U.S. sales force. Effective immediately, The Alpine Cowboy is Yakima's agency of record for the South Central territory and Mountain High Sales & Marketing is the agency of record for the Great Lakes territory.
"We are excited to partner with The Alpine Cowboy and Mountain High Sales & Marketing – two veteran groups with an incredible passion for the outdoors. They each have tremendous experience in their territories with fantastic results for their brands. As the marketplace continues to be relatively dynamic, it is vital that we continue to evolve and deepen our presence in those important regions," said Jason McGibbon, vice president of sales at Yakima.
Founded in 1999 and based in Pittsburgh, Pennsylvania, Mountain High Sales & Marketing is led by Eric Haberman. In addition to Yakima, Mountain High represents Marmot, Camelbak, Hoka One One, Ahnu and CEP Compression.
The Alpine Cowboy is based in Austin, Texas and has specialized in representing core technical brands for over 15 years. Led by Koby and Stephanie Crooks, its territory includes Texas, Oklahoma, Arkansas and Louisiana, with a focus on specialty outdoor, bike, paddle sports, ski and sporting goods. In addition to Yakima, Alpine Cowboy works with Osprey Packs, Marmot and Goal Zero.
