MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard was featured in a recent segment on NBC's Today show, which reported on programs designed to help kids with ADHD by prescribing bike riding, rather than medications.
The three-minute segment (below) aired nationally on Oct. 18 and featured a program being run at a junior high school in Utah.
Battling ADHD with bike riding has been a focus of Sinyard's for several years. Specialized began investing in research and pilot programs in 2012, and formed The Specialized Foundation in February this year. The foundation's mission is to investigate cycling as a wide-scale and practical treatment option for kids with ADHD.
Specialized's program also was recently featured on local television, when it the company worked with retailer Bay Bikes to deliver a fleet of bikes to the Chartwell School in Seaside, California. Chartwell is a school for kids with dyslexia and ADHD.
In a letter to Specialized retailers, Sinyard said he was looking forward to working with dealers to roll out school biking programs nationally. He also urged them to promote the Today show segment by re-tweeting a link to it, at twitter.com/TODAYshow/status/655767686010400768
More information at specializedfoundation.org.
