SAN JUAN CAPISTRANO, Calif. (BRAIN) — Organizers have fleshed out the full agenda for next year's IBD Summit, which will be held near Phoenix in January. The event's keynote speaker will be Sam Dantzler, a consultant to the motorcycle industry. Dantzler's presentation will be titled, "Discounts Suck. Loyalty Rocks." It will look at how the motorcycle industry treats discounts, what causes people to ask for discounts and the best strategies and procedures for retailers looking to earn stronger margins.
Another newly announced feature on the Summit agenda is a closing panel titled, "How IBD's Are Losing Customers without Even Knowing It - And Why Winning "In-Store" Begins Online."
This panel will feature Barry Brenner, co-founder of SmartEtailing, Tom Henry, the CEO of Landry's Bicycles and Kyle Ranson, the CEO of Showers Pass. Ranson brings a relevant blend of experience, as he has held leadership positions in two separate industries that saw specialty brick and mortar retailers virtually disappear.
"We can all learn from the way similar industries operate, and between Sam's keynote presentation and the motorcycle panel that immediately follows it – our attendees will get solid foundation of what worked and what didn't in motorcycle retail over the years," said Pat Hus, the vice president of Interbike. "I can't think of a better closing discussion than one that specifically targets a topic affecting local bicycle retailers today – the need to embrace the omnichannel experience to better satisfy today's customers shopping for our products. It's critical to the existence of brick and mortar retail, and we anticipate a lively discussion amongst leading industry retailers and suppliers."
Retailers can register at The IBD Summit website. Qualified retail buyers who register before Dec. 21 can take advantage of the $695 early bird price (conference fee covers all food, sessions and conference materials). Price increases to $750 after Dec. 21.
