SAN DIEGO (BRAIN) — Mike Ely is returning to NiteRider, where he has been appointed VP of sales and marketing.
Ely has spent the last 2 ½ years as international sales director for JetBlack Cycling.
"I had a great time working with the folks from JetBlack, we made some great in-roads with the brand in the U.S. over the last couple of years," said Ely. "They are a great group of people, with a bright future."
Prior to joining JetBlack, Ely was with NiteRider for 15 years.
"We are excited to get Mike back," said Robin Jacoway, the brand's executive vice president. "Mike as a very talented and experienced professional. His knowledge of the lighting space in the cycling industry is second to none."
Tom Carroll, founder and CEO said, "I couldn't be more excited by the team we have now have in place. Having Mike rejoin the team was a very easy decision."
