BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo.
RecoFit owner Susan Eastman Walton said the program began as an effort to stand out from the brand's larger competitors. Each shipment of RecoFit products includes samples from other Boulder suppliers.
"I want our customers to anticipate the arrival of our product, instead of it being just another box of inventory coming to a store. And it builds a more personal relationship with our online customers," said Walton. "Including another Boulder-born product in each order reinforces that Boulder knows health and fitness and that our products 'walk the talk.' It also makes people smile to find a surprise inside."
This year RecoFit has added two new brands to the program. In addition to returning Skratch Labs, Breeze Bars and Bulumu Granola, Good Day Chocolate and Goddess Garden Organics are now on board.
