CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
The new site allows visitors to search through products, find the closest Giordana retailer in their area (in the U.S.) and learn about the brand's heritage in a new multi-media Giordana history section of the site.
"Giordana apparel is technically advanced in design and style, our new site now mirrors that," said Sandy Nicholls, marketing director at Giordana. "It gives us a better platform to connect with consumers and really highlights our dealers to give a continued push for customers to visit their local bike shop."
Italian and Spanish versions of the site will go online this spring.
