BLOOMINGTON, Minn. (BRAIN) — 45NRTH, the QBP-owned fat bike brand, has launched a consumer website focused on groomed winter fat biking locations.
GroomedSingletrack.com includes information on where to ride and how to support trail building efforts. The site has been operating quietly, with an official announcement Friday.
"We're working on populating the Ride and Experience page with as many trails and events as we can, so we've tried to keep it quiet. We've already had great response from the community to help add their trails to the map and we're hoping to get more over the remainder of the winter riding season," the company said in a press release.
The site's Support page features a T-shirt and hat that will be available for retailers to sell in their shops. All 45NRTH's proceeds from sales of these items will go toward building and maintaining groomed singletrack.
Next year the site operators plan to off a specific page dedicated to the groomer personnel as well as information on how to build your own groomer and what type of rig works best on different types of snow and conditions. 45NRTH also has started a hashtag campaign related to the site,#ridegroomed.
