CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.
"For over 20 years, we've offered a product that was comparable to a lot of our competitors, but the main focus has always been on BMX," said Joe Hawk, the CEO of Haro Bikes. "It's time we gave our MTB series a voice and a competitive edge. It's never been like Haro to lay low."
Justin Lawler of The Creative Bar said, "It's a huge responsibility to work with a brand like this. We want to create something organic, something that fits right in with everything you know about Haro so far. But the mountain bike segment definitely has a personality of its own ... and maybe one you wouldn't expect."
