SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.
"We could not be more excited to have Erik join our team," said Gainey. "He has a proven track record creating innovative programs that differentiate brands while building awareness and a sense of authentic community. Erik truly understands what it means to be a member of Strava and is insanely passionate about what we're trying to achieve as a community of athletes."
Joule is the former president and chief merchandising officer at Alternative Apparel. Prior to that, he spent 20 years in the apparel industry working for global brands such as Levis Strauss & Co., Disney, Guess, Quiksilver and Gap Inc.
Joule said, "I am absolutely thrilled to be contributing to the growth of Strava and to link our community of athletes through connection, motivation and entertainment ... Strava is rapidly becoming a global digital sports brand that not only changes the way athletes think about sport but the way they behave."
A passionate cyclist, Joule is a native of France, and is fluent in French, Spanish and English. He will be based at Strava's San Francisco headquarters.
