NEW YORK (BRAIN) — Bicycling magazine has made Ad Age's "2014 Magazine A-List," a list of 10 magazine titles that are innovating and thriving in the Internet age.
"This year's list recognizes magazines for their traditional achievements in 2014 — print ad pages, subscriptions, newsstand sales — but puts a premium on how the titles are adapting to this new order," Ad Age said.
Bicycling is No. 6 on the list. Ad Age said the Rodale-owned magazine "is capitalizing on cycling's moment as more than just a sport for spandex-clad enthusiasts. Delivering useful content for hard-core bicyclists and casual riders is no easy task, but Editor-in-Chief Bill Strickland has been up to it. Publisher Zack Grice is extending the title's ad base, capturing new ad dollars from brands like Movado and Lexus. Print ad pages surged 20% through November. Newsstand sales swelled 16% through June."
